The way I like to learn something new - try, and when you get stuck, seek out a mentor to help you. After spending most of a day working on my site, I turned to my young friends and neighbors, Cynthia and Shankar Rajendran. They are marketing and website optimization gurus.
After getting their OK on my website, I realized:
But the most important thing they said was, "You have to get on Instagram" Oh wow, another new thing to learn.