The way I like to learn something new - try, and when you get stuck, seek out a mentor to help you. After spending most of a day working on my site, I turned to my young friends and neighbors, Cynthia and Shankar Rajendran. They are marketing and website optimization gurus.
After getting their OK on my website, I realized:
I'm going to have to schedule time with Shankar on website search optimization
Work with Cynthia to design my business card
But the most important thing they said was, "You have to get on Instagram" Oh wow, another new thing to learn.